No Result
View All Result
Absolute Wellness
  • Home
  • Fashion
    Regé-Jean Page is Armani’s New Fragrance Muse + More Beauty News

    Regé-Jean Page is Armani’s New Fragrance Muse + More Beauty News

    Parade is Done with Gender + Other Fashion News

    Parade is Done with Gender + Other Fashion News

    Texture Talk: A Guide to Toronto’s Best Curly Hair Salons

    Texture Talk: A Guide to Toronto’s Best Curly Hair Salons

    How the Eagle Inspired These Two-Spirit Jewellery Designers

    How the Eagle Inspired These Two-Spirit Jewellery Designers

    Regency Style Has Finally Gone Too Far

    Regency Style Has Finally Gone Too Far

    This Canadian Designer On Creating Avant-Garde Looks with Vintage Items

    This Canadian Designer On Creating Avant-Garde Looks with Vintage Items

    Olivia DeJonge Brings Priscilla Presley’s Style Legacy to Life in Elvis

    Olivia DeJonge Brings Priscilla Presley’s Style Legacy to Life in Elvis

  • Beauty
    • All
    • Beauty
    • Fashion
    • Lifestyle
    • Travel

    Auli in Uttarkhand to be developed into a global winter tourist destination

    Regé-Jean Page is Armani’s New Fragrance Muse + More Beauty News

    Regé-Jean Page is Armani’s New Fragrance Muse + More Beauty News

    Parade is Done with Gender + Other Fashion News

    Parade is Done with Gender + Other Fashion News

    India to roll out e-passports for hassle-free journeys

    Texture Talk: A Guide to Toronto’s Best Curly Hair Salons

    Texture Talk: A Guide to Toronto’s Best Curly Hair Salons

    How the Eagle Inspired These Two-Spirit Jewellery Designers

    How the Eagle Inspired These Two-Spirit Jewellery Designers

    Trending Tags

    • Best Dressed
    • Oscars 2017
    • Golden Globes
    • Fashion Week
    • Red Carpet
    • D.I.Y. Fashion
    • Celebrity Style
  • Lifestyle
  • Travel
  • Home
  • Fashion
    Regé-Jean Page is Armani’s New Fragrance Muse + More Beauty News

    Regé-Jean Page is Armani’s New Fragrance Muse + More Beauty News

    Parade is Done with Gender + Other Fashion News

    Parade is Done with Gender + Other Fashion News

    Texture Talk: A Guide to Toronto’s Best Curly Hair Salons

    Texture Talk: A Guide to Toronto’s Best Curly Hair Salons

    How the Eagle Inspired These Two-Spirit Jewellery Designers

    How the Eagle Inspired These Two-Spirit Jewellery Designers

    Regency Style Has Finally Gone Too Far

    Regency Style Has Finally Gone Too Far

    This Canadian Designer On Creating Avant-Garde Looks with Vintage Items

    This Canadian Designer On Creating Avant-Garde Looks with Vintage Items

    Olivia DeJonge Brings Priscilla Presley’s Style Legacy to Life in Elvis

    Olivia DeJonge Brings Priscilla Presley’s Style Legacy to Life in Elvis

  • Beauty
    • All
    • Beauty
    • Fashion
    • Lifestyle
    • Travel
    • Uncategorized

    Auli in Uttarkhand to be developed into a global winter tourist destination

    Regé-Jean Page is Armani’s New Fragrance Muse + More Beauty News

    Regé-Jean Page is Armani’s New Fragrance Muse + More Beauty News

    Parade is Done with Gender + Other Fashion News

    Parade is Done with Gender + Other Fashion News

    India to roll out e-passports for hassle-free journeys

    Texture Talk: A Guide to Toronto’s Best Curly Hair Salons

    Texture Talk: A Guide to Toronto’s Best Curly Hair Salons

    How the Eagle Inspired These Two-Spirit Jewellery Designers

    How the Eagle Inspired These Two-Spirit Jewellery Designers

    Trending Tags

    • Best Dressed
    • Oscars 2017
    • Golden Globes
    • Fashion Week
    • Red Carpet
    • D.I.Y. Fashion
    • Celebrity Style
  • Lifestyle
  • Travel
No Result
View All Result
Absolute Wellness

This 28-year-old started a snack subscription biz during SHN – served clients like DBS, MOE

administrator by administrator
July 27, 2021
in Lifestyle
0
Share on FacebookShare on Twitter

She was serving her stay home notice and was locked in her hotel room with nowhere to go. 28-year-old Madelene Eng, then a partnerships and collaborations executive with a job in New York City had just flown back and was feeling restless.

This was back in March 2020. She had returned because Covid-19 was getting serious and her father had pressured her to come home to Singapore.

While idling away in her hotel room, Madelene suddenly craved for some snacks that she could eat, so she went online for a search. To her dismay, there were limited options as most stores only sell their individual brands.

Then an idea struck her – why not start a business selling boxes of assorted snacks to people who are “stuck” like her?

The founder and CEO of snack box subscription service MUNCHEES has never looked back since. She left her Big Apple job to take the road less travelled.

Returning from New York, Madelene chanced upon the snack box subsciption idea / Image Credit: Vulcan Post

A profitable business in under 12 months

Madelene launched her business officially in June last year. In just 12 months, her business has hit profitability, and has since served major clients like DBS, Mediacorp, GovTech, and the Ministry of Education.

She sells work from home snacks and remote team snacks on a subscription based method. The snacks rotate every month, so customers will not get bored with the same snacks.

A personal snack box starts from S$28.50, consisting of 12 different snacks and may include childhood favourites like Pola Snacks, Hello Panda, as well as Bee Bee crackers.

There are 12 snacks per personal snack box / Image Credit: Vulcan Post

MUNCHEES also sells remote team snacks for companies who are looking to deliver them to team mates to bring up the work morale as people are mostly working from home in this period. 

It offers office box snacks to companies who need to stock up their office pantries too, for workers who have to clock in.

“With the amount of hours that people spend working each day, I believe a positive work environment and company culture is more crucial now than ever. As they say, the greatest asset of a company is its people,” said Madelene.

MUNCHEES customers and hospital staff at a Parkway Hospital / Image Credit: MUNCHEES

“For your employees to perform their best, they need to feel their best – and what better way to achieve that easily with some wholesome snacks to fuel you up during the work day. Offering a subscription model makes this possible in the most hassle-free seamless way,” she said.

Companies also recognise this importance, as Madelene said that the bulk of MUNCHEES orders are from corporates who are sending personal boxes to their teams and staff at home.

View this post on Instagram

A post shared by • Vulcan Post • (@vulcanpost)

Healthy options the natural choice

When she created the company, Madelene decided that she would offer wellness snacks instead of all types of snacks so that customers can feel safe to eat them without concerns of health risks.

The snack boxes are “healthier” as they do not contain monosodium glutamate (MSG), flavour enhancers, artificial sweeteners, and trans fats, said the MUNCHEES CEO.

The boxes are also curated to allow for a variety of snack options. There’s healthier snacks that are organic, all natural, and allergen free.

Healthier snack options that are organic and all natural / Image Credit: MUNCHEES, Vulcan Post

The clients do not choose the snacks that go into the boxes. “Part of the value and excitement of receiving a MUNCHEES box whether personal or from the office is that it’s always a surprise and delight, allowing recipients to discover new snacks,” she explained.

MUNCHEES delivers to all areas of Singapore and uses third party courier services to send out the orders. It also mails them to overseas customers.

Supporting local

While curating her snack boxes, Madelene wanted to support local businesses who are going through the pandemic as well, so she included local Singapore snack brands like Amazin’ Grace, Tong Garden, and Natureally.

The concept has been well received by Singaporeans, and Madelene said that the business is currently cash flow positive.

MUNCHEES delivers to all parts of Singapore to its clients / Image Credit: MUNCHEES, Vulcan Post

Sharing one of the most tiring moments while running the business was when a bulk order came suddenly in the third month of the business: A large order of 450 snack boxes for Ubisoft Singapore. Madelene had to frantically look for all the help she could get to deliver the order to the client. She had to rope in part timers and friends to deal with the sudden surge.

Although Madelene is currently running the business full time all on her own, she is ready to look at running the ship with more hands on deck.

“Growth plans will really depend on the current pandemic situation but the first step will definitely be to start building a team – which I am actively doing now,” she shared.


E-commerce is a key content pillar for Vulcan Post. You can follow our coverage on e-commerce here.


From 1 July 2021, Vulcan Post’s premium articles will be hidden behind a paywall. Subscribers will be able to enjoy exclusive articles with a deeper level of coverage and insight on verticals that include government technology, electric vehicles, cryptocurrency and e-commerce. You can check out our premium articles here and subscribe to us here.


Featured Image Credit: MUNCHEES, Vulcan Post

Also Read

She invested S$200K to turn fruits and vegetables into snacks, sold 50K packs in H1 2021

The post This 28-year-old started a snack subscription biz during SHN – served clients like DBS, MOE appeared first on Vulcan Post.

Source

Tags: COVID-19E-CommerceecommereEntrepreneurhealthy snacksonline shopping singaporesingaporeSingaporeansnackssnacky & crispsstartups
Previous Post

As Bitcoin surges over US$40,000, one chart reveals how far crypto still has to go

Next Post

#KibarBenderaPutih: What to know about these 6 local sites that let you find or offer help

administrator

administrator

Next Post
#KibarBenderaPutih: What to know about these 6 local sites that let you find or offer help

#KibarBenderaPutih: What to know about these 6 local sites that let you find or offer help

Search

No Result
View All Result
Absolute Wellness

© 2020 JNews - AbsoluteWellness.Com

Links

  • Home
  • Fashion
  • Beauty
  • Lifestyle
  • Travel

Follow Us

No Result
View All Result
  • Home
  • Fashion
  • Beauty
  • Lifestyle
  • Travel

© 2020 JNews - AbsoluteWellness.Com