What do you get when you combine dreamy florals, crisp denim and the world’s most inclusive size range? The highly covetable new collab from Erdem and Universal Standard.
Launching online on March 31, the eight-piece capsule is a denim-forward collection that brings together the Canadian-British designer’s trademark bold femininity pioneering brand’s commitment to making fashion more accessible to everyone. It also marks the first time Erdem is working with denim in a major way.
Sizes range from 00 to 40. Last year, Erdem revealed plans to extend its own in-house sizes, starting with its pre-Spring 2021 collection.
“There’s a beautiful universality in denim and with careful design you can achieve a wonderful permanence,” says designer Erdem Moralıoğlu in a press release. “Fashion for everyone means designing consciously beyond the boundaries of shape or trend.”
Starting at around $157, the collab includes a wide-legged jean, a high-waisted skinny jean, a floral cotton shirtdress with ruffle trim, a deconstructed denim skirt and a denim boiler suit with contrasting panels.
This isn’t the first time Universal Standard — which launched in 2015 with the mission of “fashion freedom,” crafting elevated essentials for all sizes — has partnered with a bold-name brand for a collection. They’ve previously worked with Adidas, Gwyneth Paltrow’s lifestyle brand Goop, J.Crew and California fashion house Rodarte.
“We want the industry to keep witnessing that size equality is the only way forward, says Alexandra Waldman, the Canadian co-founder of Universal Standard. “Access for all doesn’t end with US. Together with Erdem, we aim to change the way fashion looks for all of US and the way we look at fashion. This is to the benefit of the industry, the consumer, and the idea of fashion equality.”
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