[This is a sponsored article by Lenovo.]
Millennials currently make up 50% of the workforce in Malaysia and by 2025, 75% of global workers will be millennials.
In a 2020 survey, Deloitte found that 61% of millennials value employers who attempt to reduce the company’s impact on the environment. With this knowledge, businesses should then seriously consider implementing company-wide green initiatives to attract and retain millennial talent.
Lenovo, one of the world’s largest PC manufacturers, recently launched the Lenovo CO2 Offset Services, offering businesses a solution to offset carbon emissions of selected Lenovo products at the point of purchase.
What Is Carbon Offsetting And How Does It Work?
Carbon offsetting is a method for individuals and companies to compensate for CO2 emissions by funding an equivalent CO2-saving action project.
After purchasing selected Lenovo CO2 Offset Services products and opting into the service, customers can choose to be enrolled into a CO2 saving project from one of Lenovo’s partner initiatives. These are specially handpicked projects, some are even overseen by the United Nations.
One of the green projects specifically for Asia Pacific (APAC) customers focuses on biomass energy, which generates electricity using wind energy harnessed from sugar mills. Another APAC project tackles safe and clean waste disposal, which generates renewable energy while reducing greenhouse gases.
LVM Versicherung, a German insurance company, opted into Lenovo’s CO2 Offset Services with their order of 4,000 ThinkPad X1 Yoga laptops and 4,500 ThinkVision P27h-20 monitors.
Instead of just going with the automatic CO2 offset service provided by Lenovo, the German company took it a step further. The purchases they made were fulfilled via train from Lenovo’s manufacturing plants in China to Germany, further reducing their carbon footprint compared to delivering the products via aircrafts.
Note: To opt-in to the Lenovo CO2 Offset Services, speak to a service representative who will provide you with the correct products along with the quotes. Do note that the Lenovo CO2 Offset Services is a paid service.
Lenovo’s Ongoing Green Initiatives
Lenovo’s CO2 Offset Services is not the company’s first green initiative. In 2020, the company was recognised for its actions on reducing emissions, mitigating climate risks, and the development of a low-carbon economy (energy needs derived from clean sources).
Lenovo managed to reduce its “scope 1 and 2” (direct and indirect) greenhouse gas emissions by 92% in 2020, exceeding the company’s initial goal of 40% set in 2010. The brand understands that climate change poses a risk to the planet, and they’re actively combating it by making changes to the way they operate.
This starts even from the moment consumers view certain Lenovo products on their Eco Declaration page online. Here is where consumers can see how much carbon emissions the products are producing. These extensive reports include a breakdown of manufacturing, shipping, and estimated usage of five years.
Report Observation: In the report on the carbon emissions of the ThinkPad X1 Nano Gen 1, Lenovo details that transportation using rail is lower compared to by air or by truck. Therefore LVM Versicherung chose to deliver their purchases via train.
With these reports in hand, companies that are conscious of the environment can be well-informed of the carbon footprint of the products they use on a daily basis. However, knowledge alone is not enough, proactive actions are necessary for actual change to occur, and this is where Lenovo CO2 Offset Services plays its role.
Before launching the CO2 Offset Services in APAC, Lenovo trialled the service in several Nordic countries. Through this trial, they managed to offset more than 26,000 metric tonnes of carbon dioxide, equivalent to emissions of 1.7 million miles of airline flights or annual emissions of 8,600 households.
Initiatives like these put the decision-making and power in the hands of businesses, who can now walk the talk when it comes to making green choices—not just to appeal to their employees and customers, but for the sake of a more sustainable future for all.
- To find out more about the Lenovo CO2 Offset Services, click here.
- For a full list of products eligible for the Lenovo CO2 Offset Services, click here.
Featured Image Credit: Lenovo
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