As we’ve seen big-name cinema chains like GSC, TGV, and MBO take the hit from COVID-19 last year, smaller local cinema spaces are no exception as well.
One way the pandemic affected them was that their plans to move to a new space that was 3 times bigger and could host 50 pax were foiled.
“Our longevity and bigger opportunities hinged on that upgrade. But COVID-19 happened and aggravated operational cracks. With COVID-19’s end nowhere in sight, blind monthly rental, and cracks worsening, we’ve decided to end Amenic before it hurts us more,” they shared in their Facebook post.
It Addressed A Niche Crowd
Amenic is a small cinema operated by Jovy Low and Tay Shen Thuu in Damansara Kim. The concept for this business started when the duo wanted to find a solution for those who enjoy watching movies on big screens, but prefer doing so in the comfort of a smaller circle.
Jovy and Shen Thuu were actually inspired by the coworking spaces that were becoming more common around PJ and KL back then, and the communities those built.
So despite it being a small cinema space first and foremost, they also had work desks for individuals and groups for those who wanted to dine in, play games, or even catch up on some work.
“Come in your home clothes? No prob. Bring your smelly pillow along? Please do. And because the space is all yours, you can talk, laugh, and cry your hearts out without worrying about disturbing others,” Jovy shared in an interview with Vulcan Post previously.
When they first started, they already had over 150 movies to choose from, including blockbusters like Jurassic Park and The Avengers, as well as old classics like 2001: A Space Odyssey.
Through the reviews on their Facebook page, it’s clear that many of their fans enjoyed the cosiness of their space due to how private it was. Moreover, a lot of them also talked about how they appreciated being able to discuss the film without worrying about disturbing others.
“Found my home for films. A space where films are not just watched but discussed in detail. A space where you can get cosy (even cosier than at home!). A space where the two friendly fellows at reception know how to recommend the right films for you. The absolute best part of it all? Can press pause and use the toilet,” a reviewer summed up.
Even GSC Is Sad To See Them Go
On their Facebook announcement, they’ve had over 100 comments from their fans on how much they’ll be missed, one of them including GSC.
As Amenic prepares to fully close, they have not forgotten their responsibilities to supporters either. They shared that they’ll be DM-ing and posting more information about unredeemed AVouchers and credits.
They also mentioned letting go of some Blu-rays and posters, and fans can expect to see more posts with extra details from Amenic in the coming days before they officially say goodbye.
The Amenic team gave no promises that they would return in the future, but many fans expressed their hopes to see that come true.
Editor’s Note: We’ve reached out to Amenic’s team to learn more about their situation, and will update this piece accordingly.
Featured Image Credit: Amenic Film Space
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