Carrying on an impressive 17-year-long (!) tradition of designer collaborations, H&M has announced that its latest partnership is with London-based fashion designer, Simone Rocha. The collection will include womenswear, menswear and childrenswear, making it the first time the designer has delved outside the world of womenswear. Each category in the H&M x Simone Rocha collection will feature a full line-up of offerings, including special occasion pieces, tulle dresses, knits, outerwear, casual t-shirts and accessories – most notably, Rocha’s signature sparkling jewellery and pearl-embellished footwear.
The best part? You won’t have to wait long to get your hands on the collection’s pieces. The H&M x Simone Rocha collection will launch on March 11th, 2021, coinciding with the 10-year anniversary of the Simone Rocha brand. To celebrate this milestone, the designer’s H&M collaboration will feature silhouettes, fabrics and embellishments that pay homage to past collections and archival pieces, which are always a tribute to her dual-heritage, featuring nods to both Ireland and Hong Kong.
For the campaign, Rocha chose to work with a small group of friends and people who inspire her, like stylist, collaborator and close friend Robbie Spencer, model and friend Tess McMillan, Adwoa and Kesewa Aboah, and acclaimed Normal People actress Daisy Edgar-Jones.
“I am so thrilled to be working with H&M on this very special collection,” said Rocha in a statement. “It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.”
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